The British Advertising Standards Authority ruled that a new Apple iPhone TV advertisement misled consumers, and hence should never be aired again.

The advert claims that iPhone gives you access to “all the parts of the internet are on the iPhone”, but the ASA ruled that the iPhone’s lack of Java and Flash support means that this claim is misleading.

Apple had argued its claim referred to availability of webpages, rather than their specific appearance.

The advert “gave a misleading impression of the internet capabilities of the iPhone”, said Olivia Campbell, a spokesperson for the ASA. “Because the iPhone doesn’t support Flash or Java, you couldn’t really see the internet in its full glory.”

“They made a very general claim that you can see the internet in its entirety, and actually that’s not quite true - so we’ve upheld.”

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